Released on: June 11, 2008, 9:55 am

Press Release Author: Karla Jo Helms/VP Public Relations/PostcardMania

Industry: Marketing

Press Release Summary: Joy Gendusa, direct mail marketing expert, announced again
that the FHA limits should be promoted heavily by the mortgage industry to use the
economic downturn into an advantage for small businesses, homeowners and economy.

Press Release Body: According to RealtyTrac Inc., 1 in every 519 households in the
US received a foreclosure in April 2008. Other articles, like on myfico.com, quotes
that overall, about 1 in every 100 households will end up going into foreclosure
during this credit crisis. Joy Gendusa, PostcardMania CEO, predicts that those
mortgage brokers that use this to their advantage will come out ahead, using the new
FHA limits to help thousands of people through the travails of the housing bust.

Gendusa says there are still opportunities that if taken advantage of, will help the
mortgage industry stay afloat which has been plummeting since the 2007 housing bust
began. One major opportunity, she says, is the new FHA temporary loan limits made
effective on March 6, 2008 from $271,050 to $729,750 which will give nearly 240,000
additional homeowners and homebuyers a safer, more affordable mortgage alternative
(reported by hud.gov).

PostcardMania's President, Jennifer Custer, who runs the company's $19-plus million
sales department, says that news is worth repeating. Mortgage brokers can promote
this news and get the word out to their existing customer base and prospects.
"There are people that need their help - potentially 240,000 of them," she says.

Gendusa slashed her own prices to help entrepreneurs and mortgage brokers market
more during the current economic condition. Her advice is to market more to pick up
customers one's competitors will lose by cutting their marketing budgets. Her
postcard company is the only company, so far, to offer same-as-cash terms for
entrepreneurs who need to promote and pay later when the sales start coming in.

"Don't 'agree' - don't buy into the fact that you can't control your business's
outcome," Gendusa stated.


About PostcardMania:
Using a powerful, simple, extremely cost effective way of communicating with
customers has earned Joy Gendusa Inc Magazine's recognition as the nation's fastest
growing direct mail postcard-marketing firm with year 2007 revenues at nearly
$19,000,000. Gendusa began in 1998 with zero investment capital. Today, her
Clearwater, FL firm called PostcardMania, employs over 160 people and prints 4
million and mails 2 million postcards representing more than 28,000 customers in
over 350 industries each week. Visit www.postcardmania.com

If you would like to interview Joy Gendusa, CEO of PostcardMania, please email
PostcardMania's VP PR, Karla Jo Helms at karla_jo@postcardmania.com or by calling
800-628-1804 x 342.

Web Site: http://www.PostcardMania.com

Contact Details: PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756

Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704